1️⃣ Strategy & Research

• 🔍 Analysis: I began by analyzing the wedding photography industry, understanding key customer needs, and identifying unique selling points.
  
• 🎯 Target Audience: Focused on engaged couples, wedding planners, and individuals seeking professional photography for their special day.
  
• 💡 Goal: To attract high-quality leads looking for professional wedding photography services.
  
  

2️⃣ Audience Targeting

• 💍 Engagement & Wedding Interests: Targeted couples engaged in wedding planning, wedding-related content, and those following popular wedding photographers.
  
• 👥 Behavioral Targeting: Focused on couples who recently got engaged, wedding planners, and people searching for wedding photography services online.
  
• 🔄 Custom Audiences: Used site visitors, previous leads, and those who engaged with the brand’s social media content.
  
• 📍 Lookalike Audiences: Created lookalike audiences based on past leads and customers.
  
  

3️⃣ Campaign Structure

I employed a funnel approach to drive leads through each stage of the customer journey:

• 🌱 Top of Funnel (Awareness): Reached cold audiences with stunning visuals of wedding photography and highlights of previous work to build awareness.
  
• 🤔 Middle of Funnel (Consideration): Showed retargeting ads with testimonials, behind-the-scenes content, and pricing packages to nurture leads.
  
• 🎯 Bottom of Funnel (Conversion): Focused on high-intent users with offers for free consultations, limited-time discounts, and showcasing work that aligns with user interests.
  
  

4️⃣ Creatives & Copywriting

• 📸 Visuals: Used beautiful, high-quality images of real weddings, showcasing couples in different settings, moments, and styles.
  
• ✍️ Copywriting Focus: Used emotional, compelling messaging such as “Capture Your Perfect Moment,” “Make Your Day Unforgettable,” and “Book Your Wedding Photographer Today!”
  
  

5️⃣ Lead Generation Forms

• 💥 Instant Lead Forms: Created simple, user-friendly forms with fields for name, contact information, wedding date, and photography preferences.
  
• 🎁 Incentives: Offered free consultations, sneak peeks of wedding albums, or discounts on packages to increase conversions.
  
  

6️⃣ Optimization & Scaling

• 🔄 A/B Testing: Ran multiple ad variations to test which messaging and creatives resonated best with couples.
  
• 📊 Scaling: Once the best-performing ad sets were identified, I increased the budget on these for maximum exposure and lead generation.
  
  

7️⃣ Retargeting & Conversions

• 🔄 Retargeting Ads: Focused on users who interacted with initial ads but hadn’t booked yet, showing them exclusive packages or showcasing more of the photographer’s portfolio.
  
• 🎯 Conversion Tactics: Used urgency-driven messaging like “Limited Availability for Your Wedding Date!” and “Book Now to Secure Your Photographer!”
  
• 💬 Call-to-Action: Encouraged leads to book consultations with clear CTAs like “Let’s Make Your Wedding Day Perfect – Book a Free Consultation!”
  
  

✅ Results Summary

• 💰 Total Spend: $3,280.00
  
• 📈 Leads Generated: 800
  
• 💥 CPL (Cost Per Lead): $4.10
  
• 🏆 Goal Achieved: Successfully generated high-quality leads with a cost-effective CPL for couples looking for professional wedding photography services.
  
  

📸 Ready to make your wedding day unforgettable? Book your consultation today!