1️⃣ Strategy & Research

• 🔍 Analysis: I started by analyzing the spa industry, understanding customer pain points (stress, relaxation, beauty needs), and defining key differentiators for the spa.
  
• 🎯 Target Audience: Focused on individuals looking for relaxation, self-care, and wellness services, including those interested in massages, facials, and beauty treatments.
  
• 💡 Goal: To generate high-quality leads for a variety of spa services.
  
  

2️⃣ Audience Targeting

• 💆‍♀️ Spa & Wellness Interests: Targeted people interested in wellness, relaxation, skincare, beauty treatments, and massage therapy.
  
• 👥 Behavioral Targeting: Focused on individuals who recently showed interest in spa services, wellness retreats, or beauty products.
  
• 🔄 Custom Audiences: Used site visitors, people who engaged with the spa’s social media content, and previous leads for retargeting.
  
• 📍 Lookalike Audiences: Created lookalikes based on past spa visitors and high-value customers.
  
  

3️⃣ Campaign Structure

I used a funnel approach to guide users from awareness to conversion:

• 🌱 Top of Funnel (Awareness): Introduced the spa services to a cold audience with visually appealing ads showcasing relaxing treatments and spa ambiance.
  
• 🤔 Middle of Funnel (Consideration): Engaged with people who interacted or visited the website by showcasing testimonials, special offers, and popular services.
  
• 🎯 Bottom of Funnel (Conversion): Focused on high-intent users with time-sensitive offers, special discounts, and calls to book their treatments.
  
  

4️⃣ Creatives & Copywriting

• 📸 Visuals: Used high-quality images of serene spa environments, luxurious treatments, and happy clients enjoying their services.
  
• ✍️ Copywriting Focus: Focused on emotional messaging like “Relax, Rejuvenate, Renew,” “Indulge in Ultimate Relaxation,” and “Your Perfect Spa Day Awaits!”
  
  

5️⃣ Lead Generation Forms

• 💥 Instant Lead Forms: Created quick, easy-to-fill forms with fields for name, contact details, preferred treatment, and booking date.
  
• 🎁 Incentives: Offered special discounts on first visits, free consultations, or complimentary add-ons to drive conversions.
  
  

6️⃣ Optimization & Scaling

• 🔄 A/B Testing: Conducted continuous A/B testing of creatives, copy, and targeting to find the best-performing combinations.
  
• 📊 Scaling: Once high-performing ads were identified, I increased the budget on these to scale and maximize lead generation.
  
  

7️⃣ Retargeting & Conversions

• 🔄 Retargeting Ads: Focused on visitors who engaged with the spa’s content or viewed services but hadn’t booked yet, showing them personalized offers or incentives.
  
• 🎯 Conversion Tactics: Used urgency-driven messaging like “Limited Time Offer – Book Your Relaxation Today!” and “Treat Yourself – Offer Ends Soon!”
  
• 💬 Call-to-Action: Encouraged immediate bookings with CTAs like “Book Your Spa Day Now” and “Relaxation Awaits – Claim Your Appointment!”
  
  

✅ Results Summary

• 💰 Total Spend: $7,510.25
  
• 📈 Leads Generated: 1,896
  
• 💥 CPL (Cost Per Lead): $3.96
  
• 🏆 Goal Achieved: Successfully generated a high volume of high-quality leads for the spa, resulting in a cost-effective CPL and increased bookings.
  
  

🌸 Ready to unwind and experience true relaxation? Book your spa day today!