1️⃣ Strategy & Research

• 🔍 Market Analysis: I began by conducting thorough research into the real estate market, identifying key trends, and understanding what motivates buyers and sellers in the target areas.
  
• 🎯 Goal: The goal was to generate leads for potential home buyers, sellers, and investors who were actively searching for real estate opportunities.
  
• 🏠 Positioning: Highlighted the value of working with a knowledgeable real estate agent to guide users through the buying and selling process efficiently and confidently.
  
  

2️⃣ Audience Targeting

• 🏡 Target Audience: Focused on first-time homebuyers, real estate investors, individuals looking to sell their homes, and renters interested in purchasing.
  
• 📍 Geo-Targeting: Used location targeting to focus on specific cities or regions with active real estate markets, ensuring that the ads reached individuals who could immediately take action.
  
• 🔄 Custom Audiences: Created custom audiences based on people who had visited real estate websites, interacted with similar services, or engaged with previous campaigns.
  
• 📊 Lookalike Audiences: Used lookalikes based on high-value leads and previous successful clients to expand reach and find individuals with similar profiles.
  
  

3️⃣ Campaign Structure

I followed a funnel approach to drive awareness, engagement, and conversions:

• 🌱 Top of Funnel (Awareness): Ran ads to reach a broad audience, showcasing available properties, client testimonials, and general real estate information.
  
• 🤔 Middle of Funnel (Consideration): Targeted people who interacted with previous ads or visited the website, offering more detailed content like property listings, virtual tours, and specific market insights.
  
• 🎯 Bottom of Funnel (Conversion): Focused on users who expressed interest in particular properties or services by showing personalized listings, limited-time offers, and clear calls to action (CTA) such as “Schedule a Viewing Today!” or “Get Your Free Market Evaluation.”
  
  

4️⃣ Creatives & Copywriting

• 📸 Visuals: Used high-quality images and videos of properties for sale, virtual tours, and community features to engage the audience visually.
  
• ✍️ Copywriting Focus: Focused on creating an emotional connection with potential buyers and sellers. The copy highlighted the benefits of finding a dream home, investment opportunities, or the ease of selling with expert help. Phrases like “Your Dream Home Awaits” and “Let’s Find Your Perfect Property” were used to drive engagement.
  
• 💥 Urgency & Benefits: Incorporated urgency and exclusive offers like “Limited Availability!” and “Exclusive Listings – Act Now!”
  
  

5️⃣ Lead Generation Forms

• 📑 Easy Forms: Designed simple lead forms asking for name, email, phone number, and the type of property they were interested in.
  
• 🎁 Incentives: Offered incentives like free home evaluations or access to exclusive property listings to encourage more submissions.
  
  

6️⃣ Tracking & Optimization

• 📊 Real-Time Tracking: Used Meta Pixel and Conversion API for accurate tracking of all activities and leads, ensuring proper attribution.
  
• 🔄 A/B Testing: Tested different versions of ad creatives, copy, and CTAs to determine which combinations produced the highest engagement and lowest CPL.
  
• 📈 Ongoing Optimization: Monitored CPL, CTR, and lead quality regularly and made necessary adjustments to optimize ad performance. Increased budgets on high-performing ad sets and paused underperforming ones.
  
  

7️⃣ Retargeting & Conversions

• 🔄 Retargeting Ads: Re-engaged people who visited the site or interacted with previous ads but didn’t convert, offering additional property listings, success stories, and urgency-driven CTAs like “Don’t Miss Out on Your Dream Home!”
  
• 💬 Strong CTAs: Included persuasive CTAs like “Get Your Free Home Evaluation Today!” and “Schedule a Private Tour Now” to convert interested leads into high-quality clients.
  
  

✅ Results Summary

• 💰 Total Spend: $11,732.40
  
• 📈 Leads Generated: 3,162
  
• 💥 CPL (Cost Per Lead): $3.71
  
• 🏆 Goal Achieved: Successfully generated high-quality leads, with a strong CPL, and built a consistent pipeline for the real estate business.
  
  

🏡 Ready to find your dream property or sell your home? Let’s make it happen – Contact us today!