1️⃣ Strategy & Research

🔍 Market Research: Conducted research on the power washing industry, focusing on common exterior cleaning needs like driveways, decks, patios, siding, and fences. Identified the high demand for professional services during home improvement seasons, such as spring and fall.

🎯 Goal: The main goal was to generate leads from homeowners, property managers, and businesses who need reliable power washing services to maintain their exterior surfaces.

🏠 Positioning: Positioned the service as affordable, efficient, and highly effective, with a strong emphasis on making outdoor spaces look brand new, and highlighting the importance of maintaining curb appeal.

2️⃣ Audience Targeting

🏡 Target Audience: Focused on homeowners, renters, property managers, and real estate agents who need power washing for their homes, driveways, patios, or commercial properties.

📍 Geo-Targeting: Geographically targeted areas with a high density of homes and businesses requiring power washing services. Focused on both residential neighborhoods and commercial property areas.

🔄 Custom Audiences: Created custom audiences based on people who interacted with home improvement, landscaping, or outdoor living-related content, as well as those searching for power washing services.

📊 Lookalike Audiences: Built lookalike audiences based on past customers or high-quality leads to reach individuals with similar behaviors and interests in power washing services.

3️⃣ Campaign Structure

I used a funnel approach to maximize lead generation:

🌱 Top of Funnel (Awareness): Ran awareness ads targeting cold audiences with educational content about the benefits of power washing and common areas needing cleaning, such as patios, decks, driveways, and fences.

🤔 Middle of Funnel (Consideration): Retargeted individuals who engaged with awareness ads or visited the website, showing them customer testimonials, before-and-after results of previous power washing jobs, and service benefits like quick turnaround times and professional results.

🎯 Bottom of Funnel (Conversion): Targeted high-intent individuals with CTAs like “Get Your Free Power Wash Estimate Now!” and “Book Your Power Wash Service Today!”

4️⃣ Creatives & Copywriting

📸 Visuals: Used striking before-and-after images of cleaned exteriors, showing the difference power washing can make to surfaces like concrete, wood, and siding. Videos of the power washing process were also used to showcase the effectiveness and speed of the service.

✍️ Copywriting Focus: Focused on emphasizing the aesthetic and functional benefits of power washing, such as “Restore Your Home’s Curb Appeal Today!” and “Get Your Driveway Sparkling Clean in No Time!”

💥 Urgency & Benefits: Incorporated urgency-driven language, such as “Limited Time Offer – Book Now for Special Pricing!” and “Protect Your Property’s Exterior – Schedule Your Power Wash Today!”

5️⃣ Lead Generation Forms

📑 Simple Forms: Designed quick and easy lead forms asking for the customer’s name, contact details, and the service area needing power washing to ensure a streamlined follow-up process.

🎁 Incentives: Offered special deals like a discount on the first service or a free consultation to motivate leads to convert quickly.

6️⃣ Tracking & Optimization

📊 Real-Time Tracking: Implemented Meta Pixel and Facebook Conversion API to track key events like form submissions and service bookings.

🔄 A/B Testing: Tested various ad creatives (before-and-after images, video ads) and CTAs (e.g., “Book Now” vs. “Get a Free Estimate”) to determine which combinations led to the highest conversion rates.

📈 Ongoing Optimization: Continuously monitored CPL, CTR, and engagement metrics, scaling the budget for the best-performing ad sets and pausing underperforming ones.

7️⃣ Retargeting & Conversions

🔄 Retargeting Ads: Re-engaged users who interacted with the initial awareness ads but didn’t convert, offering them special pricing or reminding them of the benefits of regular power washing to maintain their property.

💬 Strong CTAs: Used persuasive CTAs such as “Book Your Power Wash Service Today” and “Get a Free Estimate – Limited Slots Available!”

✅ Results Summary

💰 Total Spend: $4,112.00
📈 Leads Generated: 986
💥 CPL (Cost Per Lead): $4.17

🏆 Goal Achieved: Successfully generated high-quality leads with a cost-effective CPL, driving solid engagement and conversions for the power washing service.

💧 Need Power Washing? Get It Cleaned Today – Book Your Service Now!