1️⃣ Strategy & Research

🔍 Market Research: I analyzed the interior design industry, identifying trends in home and office design, with a focus on popular aesthetics like minimalist, modern, and boho styles. I researched competitors, service offerings, and potential customer pain points, such as the difficulty in visualizing design transformations or finding reliable designers.

🎯 Goal: The main goal was to generate leads from individuals who are actively seeking professional design services for their homes or businesses.

🏠 Positioning: Positioned the service as a premium yet accessible option for clients looking to transform their space with expert design that blends functionality with style.

2️⃣ Audience Targeting

🏡 Target Audience: Focused on homeowners, renters, and business owners looking to redesign their living or working spaces. Targeted those with an interest in home décor, modern design trends, and office redesigns.

📍 Geo-Targeting: Targeted specific cities and neighborhoods with a higher concentration of affluent homeowners or businesses who would be more likely to invest in professional design services.

🔄 Custom Audiences: Created custom audiences based on interactions with home improvement, real estate, and interior design-related content, as well as people who searched for or visited home décor websites.

📊 Lookalike Audiences: Utilized lookalike audiences derived from previous clients or engaged users, ensuring the reach extended to individuals with similar behaviors and interests.

3️⃣ Campaign Structure

I used a funnel approach to guide potential customers through every stage of the buying process:

🌱 Top of Funnel (Awareness): Ran ads that showcased the value of professional interior design, featuring before-and-after transformations, inspirational design ideas, and tips for home improvement.

🤔 Middle of Funnel (Consideration): Retargeted individuals who interacted with awareness ads, showing them a portfolio of completed projects, customer testimonials, and how interior design can elevate a space.

🎯 Bottom of Funnel (Conversion): Targeted individuals who showed strong intent with CTAs like “Schedule Your Free Consultation” and “Start Your Design Journey Today!”

4️⃣ Creatives & Copywriting

📸 Visuals: Used high-quality images and videos of beautifully designed spaces—living rooms, kitchens, offices, and outdoor areas—to demonstrate the capabilities of the service and inspire potential clients.

✍️ Copywriting Focus: Focused on the emotional appeal of transforming a space to reflect one’s personality and enhance comfort. The copy emphasized the benefits of expert design, such as increased home value and a stress-free renovation experience.

💥 Urgency & Benefits: Incorporated urgency-driven language, such as “Limited Availability – Book Your Consultation Today” and “Transform Your Home in Just Weeks – Get Started Now!”

5️⃣ Lead Generation Forms

📑 Simple Forms: Created concise, user-friendly lead forms asking for essential details, such as name, contact info, and preferred design project type, to ensure a smooth follow-up process.

🎁 Incentives: Offered an exclusive design consultation or discount on the first project to encourage users to convert into leads.

6️⃣ Tracking & Optimization

📊 Real-Time Tracking: Implemented Meta Pixel and Facebook Conversion API to track lead submissions and conversions, ensuring accurate reporting on key metrics.

🔄 A/B Testing: Tested different ad creatives, such as room-specific transformations (kitchen, bedroom) vs. overall home redesigns, as well as varying CTAs to determine which combination delivered the highest conversion rate.

📈 Ongoing Optimization: Regularly monitored CPL, CTR, and engagement metrics, optimizing the ads and scaling the budget for high-performing ad sets while pausing underperforming ones.

7️⃣ Retargeting & Conversions

🔄 Retargeting Ads: Re-engaged users who expressed interest but didn’t convert, offering them additional incentives or highlighting other successful design transformations to keep the service top-of-mind.

💬 Strong CTAs: Included persuasive CTAs like “Let’s Create Your Dream Space – Book Your Free Design Consultation Now” and “Start Your Interior Design Journey Today – Get a Quote Now!”

✅ Results Summary

💰 Total Spend: $6,405.30
📈 Leads Generated: 1,042
💥 CPL (Cost Per Lead): $6.15

🏆 Goal Achieved: Successfully generated high-quality leads with a reasonable CPL, driving solid engagement and conversions in the interior design services market.

🎨 Ready for Your Dream Space? Book Your Free Design Consultation Now!