1️⃣ Strategy & Research

• 🔍 Analysis: I began by analyzing the target audience’s pain points regarding credit repair and understanding the competition.
  
• 🎯 Goal: Focused on educating the audience about the importance of credit repair and offering clear solutions to improve credit scores. The main objective was to generate leads from individuals actively seeking credit repair services.
  
• 💡 Positioning: Highlighted the ease and affordability of the service while emphasizing how quickly and effectively credit scores could be improved.
  
  

2️⃣ Audience Targeting

• 💳 Credit Interests: Targeted people with interests in credit repair, financial management, debt consolidation, and loan management.
  
• 📊 Behavioral Targeting: Focused on users with recent credit inquiries, those who may have applied for loans or credit cards, or individuals who’ve shown interest in improving their financial status.
  
• 🔄 Custom Audiences: Created custom audiences based on people who visited the website, engaged with content related to credit repair, or interacted with previous campaigns.
  
• 📍 Lookalike Audiences: Used lookalike audiences from high-converting leads to ensure that the ads were reaching the most relevant individuals.
  
  

3️⃣ Campaign Structure

I followed a funnel approach to drive awareness, engagement, and conversions:

• 🌱 Top of Funnel (Awareness): Ran awareness ads to a broad audience with educational content, such as infographics and videos explaining the benefits of credit repair and common misconceptions.
  
• 🤔 Middle of Funnel (Consideration): Targeted people who engaged with awareness ads and provided them with more specific information on how the service works, featuring testimonials, success stories, and case studies.
  
• 🎯 Bottom of Funnel (Conversion): Focused on individuals who showed high interest but hadn’t yet signed up, with direct calls to action (CTA) like “Get Your Free Credit Consultation Today!” and “Take Control of Your Financial Future.”
  
  

4️⃣ Creatives & Copywriting

• 📸 Visuals: Used visually impactful images and videos highlighting the success stories of real clients who improved their credit scores.
  
• ✍️ Copywriting Focus: Emphasized urgency and the long-term benefits of credit repair, with copy like “Get Your Credit Back on Track in Just a Few Months!” and “Start Your Credit Repair Journey Today!”
  
• 🔑 Messaging: Focused on the ease of the process and the importance of taking control of financial health to avoid future setbacks.
  
  

5️⃣ Lead Generation Forms

• 📑 Easy Forms: Created streamlined forms for quick and easy lead capture, including fields like name, email, phone number, and credit score range.
  
• 🎁 Lead Magnet: Offered a free credit consultation or credit score review to entice users to fill out the form and get started on their credit repair journey.
  
  

6️⃣ Tracking & Optimization

• 📊 Real-Time Tracking: Implemented Meta Pixel and Conversion API to track leads, conversions, and actions on the website.
  
• 🔄 A/B Testing: Tested multiple variations of ads, including different copy, visuals, and CTAs, to find the highest-performing creatives and optimize for conversions.
  
• 📈 Continuous Optimization: Monitored KPIs like CPL, CTR, and conversion rates to refine the campaign and reallocate budget towards top-performing ad sets.
  
  

7️⃣ Retargeting & Conversions

• 🔄 Retargeting Ads: Re-engaged website visitors and form submitters with follow-up ads highlighting testimonials, success stories, and reminding them of the value of improving their credit.
  
• 💬 Strong CTAs: Used compelling CTAs like “Act Now and Start Repairing Your Credit” and “Limited Time Offer – Get Your Free Consultation Today!” to push conversions.
  
  

✅ Results Summary

• 💰 Total Spend: $9,450.20
  
• 📈 Leads Generated: 2,233
  
• 💥 CPL (Cost Per Lead): $4.23
  
• 🏆 Goal Achieved: Successfully generated high-quality leads for the credit repair service, maximizing lead volume at a strong CPL.
  
  

🔑 Ready to take control of your credit? Start your journey with a FREE consultation today!