

Coaching & Consulting Campaign
Goal: Generate High-Quality Leads
π° Ad Spend: $8,925.60
π CPL (Cost Per Lead): $4.44
π Leads Generated: 2,010
1οΈβ£ Strategy & Research
- π Analysis: I started by understanding the coaching and consulting industry, researching the target audience, and defining key pain points to address.
- π― Target Audience: Focused on professionals, entrepreneurs, and individuals seeking personal growth or career coaching.
- π‘ Goal: To attract high-quality leads who are genuinely interested in coaching services.
2οΈβ£ Audience Targeting
- πΌ Professional Interests: Targeted individuals with interests in leadership, business coaching, personal development, and entrepreneurship.
- π₯ Behavioral Targeting: Focused on people searching for career advice, leadership tips, and business expansion.
- π Custom Audiences: Leveraged site visitors, previous lead converters, and video viewers to remarket to engaged users.
- π Lookalike Audiences: Created audiences based on previous high-value customers and leads.
3οΈβ£ Campaign Structure
I utilized a funnel approach to guide prospects through the buyer journey:
- π± Top of Funnel (Awareness): Introduced the coaching services to a cold audience with impactful creatives that highlighted benefits and success stories.
- π€ Middle of Funnel (Consideration): Engaged those who showed interest with testimonials, case studies, and educational content.
- π― Bottom of Funnel (Conversion): Targeted high-intent leads with compelling offers, free consultation calls, and urgency-based ads.
4οΈβ£ Creatives & Copywriting
- Designed high-converting creatives tailored to resonate with professionals and individuals looking to improve their personal or career growth.
- πΈ Visuals: Used success stories, client transformations, and motivational imagery.
- βοΈ Copywriting Focus: Focused on solutions to pain points, such as “Unlock Your Potential,” “Transform Your Career,” and “Achieve Your Goals with Expert Coaching.”
5οΈβ£ Lead Generation Forms
- π₯ Instant Lead Forms: Integrated Facebook lead forms for easy sign-ups with minimal friction, making the process as seamless as possible.
- π Incentives: Offered free resources like eBooks, webinars, or consultations to increase lead conversions.
6οΈβ£ Optimization & Scaling
- π A/B Testing: Ran multiple variations of ads to see which creatives and messaging resonated best with the target audience.
- π Scaling: Once winning ad sets were identified, I scaled the budget gradually, optimizing for the highest ROI.
7οΈβ£ Retargeting & Conversions
- π Retargeting Ads: Focused on individuals who engaged with the content but hadnβt yet converted.
- π― Conversion Tactics: Used urgency-based messaging like “Spots are filling up quickly!” or “Limited Offer for Free Consultation!”
- π¬ Call-to-Action: Encouraged leads to take immediate action by offering personalized, high-value services.
β Results Summary
- π° Total Spend: $8,925.60
- π Leads Generated: 2,010
- π₯ CPL (Cost Per Lead): $4.44
- π Goal Achieved: High-quality leads generated at an affordable CPL, driving both immediate conversions and long-term client growth.
π Ready to generate quality leads for your business?