1️⃣ Strategy & Research

• 🔍 Analysis: I started by researching the business loan market, understanding pain points like funding challenges and growth opportunities for small to medium-sized businesses.
  
• 🎯 Target Audience: Focused on business owners, startups, and entrepreneurs looking for funding options to grow or expand their businesses.
  
• 💡 Goal: To generate high-quality leads interested in obtaining business loans by offering quick, flexible funding solutions.
  
  

2️⃣ Audience Targeting

• 💼 Business Interests: Targeted business owners, entrepreneurs, and individuals in industries seeking capital for growth, such as retail, tech, construction, and services.
  
• 👥 Behavioral Targeting: Focused on people who recently searched for financing options, small business loans, or business-related content.
  
• 🔄 Custom Audiences: Created custom audiences from website visitors, those who engaged with loan-related content, and people who clicked on previous ads.
  
• 📍 Lookalike Audiences: Used lookalike audiences based on current business clients and those who have successfully applied for loans in the past.
  
  

3️⃣ Campaign Structure

I used a funnel approach to drive users from awareness to conversion:

• 🌱 Top of Funnel (Awareness): Reached cold audiences with ads introducing the loan offer, showcasing fast, easy application processes, and highlighting success stories of businesses that received funding.
  
• 🤔 Middle of Funnel (Consideration): Engaged with those who interacted or showed interest in the business loan services by providing case studies, client testimonials, and detailed benefits of getting a business loan.
  
• 🎯 Bottom of Funnel (Conversion): Targeted high-intent users with compelling offers like quick approval, low-interest rates, and personalized funding options to push them to apply.
  
  

4️⃣ Creatives & Copywriting

• 📸 Visuals: Used professional images of business owners, entrepreneurs in action, and dynamic visuals representing business growth and success.
  
• ✍️ Copywriting Focus: Emphasized urgency and simplicity, with copy such as “Need Funding for Your Business? Get Approved Fast!” and “Unlock Your Business’s Potential with Our Loan Solutions!”
  
  

5️⃣ Lead Generation Forms

• 💥 Instant Lead Forms: Created easy-to-fill forms asking for essential details like business name, loan amount needed, contact info, and business type.
  
• 🎁 Incentives: Promoted quick loan approval, flexible payment plans, and no hidden fees to encourage immediate form submissions.
  
  

6️⃣ Optimization & Scaling

• 🔄 A/B Testing: Continuously tested different creatives, ad copy, and audience segments to identify the best-performing combinations.
  
• 📊 Scaling: Once the top-performing ads and audience sets were identified, I increased the budget for those campaigns to maximize lead generation and conversion.
  
  

7️⃣ Retargeting & Conversions

• 🔄 Retargeting Ads: Focused on users who showed interest but didn’t complete the application process by showing them personalized ads emphasizing loan benefits, such as low rates and fast processing times.
  
• 🎯 Conversion Tactics: Used urgency-driven copy like “Don’t Miss Out – Apply for Your Business Loan Today!” and “Limited Time Offer – Get Funding Now!”
  
• 💬 Call-to-Action: Encouraged immediate action with CTAs like “Get Your Business Loan Today” and “Start Your Application Now!”
  
  

✅ Results Summary

• 💰 Total Spend: $6,945.80
  
• 📈 Leads Generated: 1,546
  
• 💥 CPL (Cost Per Lead): $4.49
  
• 🏆 Goal Achieved: Successfully generated high-quality leads for business loans, providing a cost-effective CPL and increasing loan applications.
  
  

💼 Need business funding? Get approved today and grow your business!