1️⃣ Strategy & Research

• 🔍 Market Research: I began by studying the appliance repair market, focusing on common household issues like malfunctioning refrigerators, washing machines, dryers, and dishwashers. I identified high-demand services and competitor offerings.
  
• 🎯 Goal: The primary goal was to generate leads from homeowners who were actively looking for appliance repair services.
  
• 🏠 Positioning: I emphasized the convenience, reliability, and fast response time of the repair service, catering to the pain points of customers needing quick solutions for broken appliances.
  
  

2️⃣ Audience Targeting

• 🏡 Target Audience: Focused on homeowners, renters, and individuals living in households with multiple appliances.
  
• 📍 Geo-Targeting: Geographically targeted local areas with higher population density to ensure that people within the service area could take immediate action.
  
• 🔄 Custom Audiences: Created custom audiences from people who interacted with similar service-related ads, visited appliance repair websites, or searched for appliance issues.
  
• 📊 Lookalike Audiences: Used lookalikes based on previous leads and high-value clients to find new individuals with similar behaviors.
  
  

3️⃣ Campaign Structure

I followed a funnel approach to reach potential customers at every stage of the buying process:

• 🌱 Top of Funnel (Awareness): Ran awareness ads targeting cold audiences with educational content about appliance maintenance and repair. Highlighted common issues and how easy it is to book a service.
  
• 🤔 Middle of Funnel (Consideration): Showed retargeting ads to users who interacted with initial ads or visited the website. Focused on customer testimonials and the benefits of using a trusted, reliable appliance repair service.
  
• 🎯 Bottom of Funnel (Conversion): Targeted individuals who expressed strong intent (like clicking on an ad or engaging with services) with direct CTAs like “Get Your Free Estimate” and “Book Your Service Now!”
  
  

4️⃣ Creatives & Copywriting

• 📸 Visuals: Used high-quality visuals of repair technicians fixing appliances, as well as before-and-after images of appliance repairs to build trust and credibility.
  
• ✍️ Copywriting Focus: Focused on the customer’s need for immediate repair and convenience, using strong CTAs like “Fix Your Appliance Today – Limited Slots!” and “Quick, Reliable, and Affordable Repair Service at Your Doorstep.”
  
• 💥 Urgency & Benefits: Incorporated urgency-driven language and promoted benefits like fast service, no hidden fees, and satisfaction guarantees.
  
  

5️⃣ Lead Generation Forms

• 📑 Simple Forms: Designed quick, user-friendly lead generation forms asking for the name, contact details, and appliance issue for targeted follow-ups.
  
• 🎁 Incentives: Offered an initial free diagnostic check or discounted repair service to encourage conversions.
  
  

6️⃣ Tracking & Optimization

• 📊 Real-Time Tracking: Installed Meta Pixel and Facebook Conversion API for accurate tracking and event reporting.
  
• 🔄 A/B Testing: Tested various ad creatives, including video vs. image, along with different CTAs to see which generated the most high-quality leads.
  
• 📈 Ongoing Optimization: Constantly monitored the CPL, CTR, and engagement metrics to optimize for the best-performing ads, scaling the budget for high-performing ad sets and pausing underperforming ones.
  
  

7️⃣ Retargeting & Conversions

• 🔄 Retargeting Ads: Re-engaged users who showed interest but didn’t convert by offering additional reminders about the free diagnostic or special deals.
  
• 💬 Strong CTAs: Used persuasive CTAs like “Get Your Appliance Repaired Today – Book Now!” and “Call Now for Fast, Reliable Service” to close leads.
  
  

✅ Results Summary

• 💰 Total Spend: $2,645.00
  
• 📈 Leads Generated: 1,191
  
• 💥 CPL (Cost Per Lead): $2.22
  
• 🏆 Goal Achieved: Successfully generated high-quality leads with a low CPL, driving significant engagement and conversions.
  
  

🛠️ Need Appliance Repair? Get It Fixed Today – Book Your Service Now!