To deliver cost-effective, high-quality leads for a financial services client, we implemented a data-driven strategy. By precisely targeting ideal prospects through advanced segmentation and lookalike modeling, and continuously optimizing ad creatives for engagement, we generated 34,308 qualified leads at a $3.85 cost per lead, exceeding the client's ROI goals. Our approach focused on identifying individuals with both a need for financial services and a high likelihood to convert. This was achieved by leveraging detailed audience segmentation and creating lookalike audiences based on existing customer profiles.

Ad creatives were designed to highlight the financial benefits, trust, and reliability of the services, with continuous A/B testing to identify the most effective combinations of messaging, visuals, and calls-to-action. Ultimately, this rigorous optimization resulted in a significant return on investment for the client.