A client providing Medicare services aimed to generate high-quality leads at a minimal cost, facing the challenge of pinpointing eligible individuals actively seeking Medicare solutions. To address this, a targeted campaign was launched, utilizing interest-based and lookalike audience segments, with a strong emphasis on intent signals such as age and search behaviors.

Ad copy was meticulously crafted to highlight service benefits and spark immediate interest, while A/B testing refined creatives, messaging, and calls-to-action to maximize conversions. Through continuous optimization for the lowest cost-per-lead (CPL) and the implementation of retargeting strategies, the campaign successfully generated 21,395 leads with an average CPL of $0.72, exceeding the client’s initial lead generation goals.