1️⃣ Strategy & Planning Phase

Real estate leads require timing, trust, and targeting precision. My strategy was structured around:

• Market Research: Identified trending buyer regions, seller pain points, and seasonal behavior
  
  
• Niche Focus: Split campaign for both buyer leads (looking to purchase) and seller leads (interested in listings & valuations)
  
  
• Goal Alignment: Prioritized lead quality, verified contact info, and buyer/seller intent
  
  
• Sales Funnel Design: Built a multi-step conversion funnel from awareness to consultation
  
  

2️⃣ Targeting Strategy

Precision targeting was key to high-quality, low-cost leads:

• Location-Based Targeting: Focused on specific ZIP codes, cities, and suburbs with active real estate activity
  
  
• Demographic Filters: Age 28–60+, income segments based on home price thresholds
  
  
• Custom Audiences: Past site visitors, home valuation page viewers, open house attendees, and existing CRM contacts
  
  
• Lookalikes: Built from previous clients and high-intent lead lists
  
  
• Behavioral Data: Homebuyers, mortgage calculators, Zillow/Redfin users, and property interest-based actions
  
  

3️⃣ Funnel Structure

A complete real estate funnel was built to drive action and nurture leads:

• TOF (Awareness): Highlighted listings, neighborhood features, and mortgage-friendly homes
  
  
• MOF (Consideration): Retargeted video viewers and ad engagers with “Get a Free Home Valuation” or “Schedule a Tour” offers
  
  
• BOF (Conversion): Promoted urgency—“Limited Listings in Your Area!” / “Speak to a Local Agent Today”
  
  
• Lead Forms: Facebook Instant Forms with custom questions (budget, move-in timeline, location preference)
  
  

4️⃣ Ad Creatives & Messaging

Ads were crafted to evoke aspiration and trust:

• Video Tours & Carousels: Showcased top properties, interiors, and lifestyle benefits
  
  
• Copywriting Highlights:
  
  
  • “Find Your Dream Home in [City] – Starting at $XK!”
    
    
  • “Selling Soon? Get a Free Property Valuation Today”
    
    
• Professional Designs: Included branding, realtor contact, and trust seals
  
  
• CTA Phrases: “Book a Call,” “Get Your Home Value,” “View Available Listings”
  
  

5️⃣ Optimization & Automation

Ongoing optimization ensured lead quality and scalability:

• CPL Optimization: Used bid strategies and audience layering to maintain <$3 CPL
  
  
• A/B Testing: Ran over 15 creative and form variants
  
  
• CRM Integration: Auto-synced leads to client’s CRM with tagging for buyer/seller segmentation
  
  
• Real-Time Follow-Up: Triggered SMS/email responses within seconds of form submission
  
  
• Retargeting: Engaged leads who didn’t book calls or tour within 3–5 days
  
  

✅ Results & Outcomes

• Spend: $41,000
  
  
• Leads Generated: 14,000
  
  
• Cost Per Lead (CPL): $2.94
  
  
• Lead-to-Appointment Rate: ~39% (tracked via integrated CRM)
  
  

🏆 Result: A cost-efficient, high-quality real estate lead funnel—ready to scale across regions or teams.