1️⃣ Strategy & Research

🔍 Market Research: Conducted an in-depth analysis of the plumbing market, focusing on common issues such as pipe leaks, clogged drains, water heater problems, and emergency plumbing services. Identified high-demand services and seasonal trends, such as the increase in emergency plumbing issues during cold weather months.

🎯 Goal: The main objective was to generate leads from homeowners, property managers, and businesses in need of reliable plumbing services, especially for urgent repairs.

🏠 Positioning: Positioned the plumbing service as fast, affordable, and trustworthy, with a focus on delivering immediate solutions to common plumbing problems, emphasizing emergency availability and reliability.

2️⃣ Audience Targeting

🏡 Target Audience: Focused on homeowners, landlords, property managers, and businesses who are looking for reliable, quick plumbing services.

📍 Geo-Targeting: Geographically targeted local areas with high concentrations of residential and commercial properties in need of plumbing services, ensuring quick response times.

🔄 Custom Audiences: Created custom audiences based on people who had previously engaged with plumbing-related content, such as home improvement blogs or emergency plumbing searches.

📊 Lookalike Audiences: Used lookalike audiences based on existing leads and high-converting customers to find individuals with similar behaviors and needs for plumbing services.

3️⃣ Campaign Structure

I used a funnel approach to maximize lead generation:

🌱 Top of Funnel (Awareness): Ran awareness ads targeting cold audiences, providing tips on common plumbing issues and how to prevent them. Featured educational content on the importance of regular plumbing maintenance and signs of plumbing problems.

🤔 Middle of Funnel (Consideration): Retargeted users who engaged with the awareness ads or visited the website, showing customer testimonials, reviews, and special promotions like discounts for first-time customers.

🎯 Bottom of Funnel (Conversion): Targeted users who had shown strong interest with direct CTAs such as “Get Your Free Plumbing Estimate Today!” and “24/7 Emergency Service – Book Now!”

4️⃣ Creatives & Copywriting

📸 Visuals: Used clear and relatable images of plumbers in action, before-and-after photos of completed work, and emergency plumbing situations to emphasize the urgency of the service.

✍️ Copywriting Focus: Focused on addressing the pain points of plumbing emergencies, such as “Get Your Plumbing Fixed Fast – No Hidden Fees!” and “Call Now for Fast, Reliable Service!”

💥 Urgency & Benefits: Incorporated urgency-driven language, including “Call Now for Immediate Service!” and “24/7 Emergency Plumbing – We’re Here When You Need Us Most!”

5️⃣ Lead Generation Forms

📑 Simple Forms: Designed user-friendly lead forms asking for the customer’s name, contact information, and details about their plumbing issue to ensure targeted follow-ups.

🎁 Incentives: Offered free consultations or discounted service rates for new customers to encourage immediate action.

6️⃣ Tracking & Optimization

📊 Real-Time Tracking: Integrated Meta Pixel and Facebook Conversion API for precise tracking and event reporting, capturing lead form submissions and service bookings.

🔄 A/B Testing: Tested multiple ad creatives, including image vs. video ads and different CTAs (e.g., “Get a Free Estimate” vs. “Book Now for Immediate Service”) to identify the most effective ad combinations.

📈 Ongoing Optimization: Monitored key metrics like CPL, CTR, and engagement, scaling the budget for top-performing ad sets and pausing underperforming ones for optimization.

7️⃣ Retargeting & Conversions

🔄 Retargeting Ads: Re-engaged users who interacted with previous ads but did not convert, offering them limited-time promotions or reminding them of plumbing issues they may still need fixing.

💬 Strong CTAs: Used clear and compelling CTAs like “Need Plumbing Help? Book Your Appointment Now!” and “Call Us 24/7 for Emergency Plumbing Service!”

✅ Results Summary

💰 Total Spend: $5,925.35
📈 Leads Generated: 1,331
💥 CPL (Cost Per Lead): $4.45

🏆 Goal Achieved: Successfully generated high-quality plumbing leads with a cost-effective CPL, driving strong engagement and conversions for the plumbing service.

🚰 Need Plumbing Services? Get Fast, Reliable Help Today – Book Now!