1️⃣ Strategy & Research

🔍 Market Research: I analyzed the painting industry, identifying high-demand areas such as interior and exterior home painting, commercial painting, and specialty services like custom murals. I researched competitor offerings and targeted services that appealed to homeowners and business owners.

🎯 Goal: The primary goal was to generate leads from individuals actively seeking professional painting services for their homes or businesses.

🏠 Positioning: Positioned the service as a reliable, affordable, and high-quality solution for both residential and commercial painting projects, emphasizing timely, hassle-free service.

2️⃣ Audience Targeting

🏡 Target Audience: Focused on homeowners, renters, and business owners looking to refresh their living or workspaces with professional painting services.

📍 Geo-Targeting: Targeted specific geographic areas with a high concentration of potential customers who are likely to need painting services.

🔄 Custom Audiences: Created custom audiences from people who previously engaged with home improvement, renovation, or painting-related content online, as well as those who searched for or visited painting service websites.

📊 Lookalike Audiences: Built lookalike audiences based on past customers and those who engaged with previous campaigns, ensuring the reach was extended to individuals with similar behaviors and needs.

3️⃣ Campaign Structure

I employed a funnel-based approach to reach potential customers at every stage of the buying process:

🌱 Top of Funnel (Awareness): Ran educational and visually appealing awareness ads that showcased the transformative power of professional painting. Included before-and-after photos and videos of completed projects.

🤔 Middle of Funnel (Consideration): Re-targeted individuals who interacted with the awareness ads with more specific content, including customer testimonials, a portfolio of work, and the benefits of hiring a professional painter.

🎯 Bottom of Funnel (Conversion): Targeted individuals with a strong intent to purchase, offering them compelling CTAs like “Get Your Free Painting Estimate Today” and “Book Your Painting Project Now!”

4️⃣ Creatives & Copywriting

📸 Visuals: Used high-quality images and videos of painted rooms, exteriors, and commercial spaces to show the quality of the work and the stunning transformations.

✍️ Copywriting Focus: The copy focused on how painting can enhance a space’s appeal, reduce maintenance costs, and increase property value, with calls to action like “Refresh Your Space with Expert Painting” and “Get Your Home Looking Like New Today!”

💥 Urgency & Benefits: Incorporated urgency by highlighting limited-time offers and seasonal discounts, with messaging such as “Limited Slots Available – Book Your Painting Project Now” and “Fast, Reliable, and Affordable Service!”

5️⃣ Lead Generation Forms

📑 Simple Forms: Designed short, user-friendly lead forms asking for basic details such as name, contact info, and a brief description of the painting project.

🎁 Incentives: Offered a free consultation or discount on the first painting project to encourage users to take immediate action.

6️⃣ Tracking & Optimization

📊 Real-Time Tracking: Utilized Meta Pixel and Facebook Conversion API to track lead submissions, form completions, and conversion events, ensuring all metrics were accurately captured.

🔄 A/B Testing: Tested different ad creatives, such as before-and-after images vs. video testimonials, and various CTA options to determine which generated the highest quality leads.

📈 Ongoing Optimization: Continuously monitored key metrics such as CPL, CTR, and conversion rates, optimizing for the best-performing ads, scaling successful campaigns, and adjusting the budget for better ROI.

7️⃣ Retargeting & Conversions

🔄 Retargeting Ads: Re-engaged users who showed interest but did not convert, reminding them of the benefits of professional painting services and offering them additional incentives.

💬 Strong CTAs: Used persuasive CTAs like “Transform Your Space with Professional Painting – Get Your Free Estimate Today!” and “Book Your Painting Service Now!”

✅ Results Summary

💰 Total Spend: $3,980.00
📈 Leads Generated: 973
💥 CPL (Cost Per Lead): $4.09

🏆 Goal Achieved: Successfully generated high-quality leads with a low CPL, driving strong engagement and conversions in the painting services sector.

🎨 Need a Fresh Coat of Paint? Get Your Free Estimate Today – Book Your Service Now!