1️⃣ Strategy & Research

🔍 Market Research: I researched the solar energy market, focusing on the growing interest in renewable energy solutions for homes and businesses. Identified key pain points like high electricity bills, environmental concerns, and the need for sustainable energy solutions.

🎯 Goal: The primary goal was to generate high-quality leads from homeowners and business owners looking for solar panel installation, maintenance, and cost-saving solutions.

🏠 Positioning: I positioned the solar service as an eco-friendly, cost-effective solution that reduces energy bills and contributes to a cleaner environment.

2️⃣ Audience Targeting

🏡 Target Audience: Focused on homeowners and small-to-medium business owners who are interested in reducing energy costs and going green.

📍 Geo-Targeting: Targeted areas with a high demand for solar energy solutions, including regions with sunny climates and areas where solar incentives and rebates were available.

🔄 Custom Audiences: Created custom audiences based on individuals who visited energy-related websites, engaged with sustainability content, or previously interacted with renewable energy ads.

📊 Lookalike Audiences: Developed lookalike audiences based on people who engaged with the brand’s previous campaigns or submitted leads for solar energy services.

3️⃣ Campaign Structure

I implemented a funnel strategy to ensure we reached potential customers at every stage of their journey:

🌱 Top of Funnel (Awareness): Ran awareness ads that educated audiences on the benefits of solar energy, including how much money they could save on their energy bills and the positive environmental impact of switching to solar.

🤔 Middle of Funnel (Consideration): Retargeted individuals who engaged with the awareness ads with additional content, such as case studies, customer testimonials, and information on government incentives for installing solar panels.

🎯 Bottom of Funnel (Conversion): Targeted individuals who showed high intent (clicked on ads or visited the website) with strong CTAs like “Get Your Free Solar Estimate Today” and “See How Much You Could Save with Solar!”

4️⃣ Creatives & Copywriting

📸 Visuals: Used high-quality images and videos showing solar panel installations on residential homes and businesses, before-and-after shots of energy bills, and happy customers enjoying clean energy.

✍️ Copywriting Focus: The copy focused on the financial and environmental benefits of solar energy, with phrases like “Save Money, Save the Planet,” “Go Solar & Cut Your Energy Bills Today,” and “Get Your Free Solar Quote Now!”

💥 Urgency & Benefits: Incorporated urgency by mentioning limited-time offers and potential tax credits available, encouraging users to act fast and invest in a more sustainable future.

5️⃣ Lead Generation Forms

📑 Simple Forms: Designed lead forms that were quick and easy to complete, asking for the name, contact info, and basic details about the customer’s energy consumption and property.

🎁 Incentives: Offered an initial free solar consultation or energy audit to encourage sign-ups and help prospects understand how solar could benefit them specifically.

6️⃣ Tracking & Optimization

📊 Real-Time Tracking: Utilized Meta Pixel and Facebook Conversion API for tracking lead submissions, form completions, and other key actions to ensure precise attribution.

🔄 A/B Testing: Tested different ad creatives (such as image vs. video) and copy variations to determine which generated the highest quality leads and engagement.

📈 Ongoing Optimization: Continuously monitored CPL, CTR, and engagement metrics to optimize campaign performance, scaling budget for high-performing ad sets and pausing underperforming ones.

7️⃣ Retargeting & Conversions

🔄 Retargeting Ads: Re-engaged individuals who showed interest but didn’t convert by offering additional value, such as exclusive discounts or reminders about solar rebates and incentives.

💬 Strong CTAs: Included CTAs like “Book Your Free Solar Consultation Today!” and “Get Your Customized Solar Savings Plan Now!”

✅ Results Summary

💰 Total Spend: $4,785.25
📈 Leads Generated: 1,043
💥 CPL (Cost Per Lead): $4.59

🏆 Goal Achieved: Successfully generated high-quality leads with a low CPL, driving strong engagement and conversions in the solar energy space.

🌞 Ready to Go Solar? Get Your Free Estimate Today and Start Saving!