1️⃣ Strategy & Research

• 🔍 Analysis: I started by understanding the coaching and consulting industry, researching the target audience, and defining key pain points to address.
  
• 🎯 Target Audience: Focused on professionals, entrepreneurs, and individuals seeking personal growth or career coaching.
  
• 💡 Goal: To attract high-quality leads who are genuinely interested in coaching services.
  
  

2️⃣ Audience Targeting

• 💼 Professional Interests: Targeted individuals with interests in leadership, business coaching, personal development, and entrepreneurship.
  
• 👥 Behavioral Targeting: Focused on people searching for career advice, leadership tips, and business expansion.
  
• 🔄 Custom Audiences: Leveraged site visitors, previous lead converters, and video viewers to remarket to engaged users.
  
• 📍 Lookalike Audiences: Created audiences based on previous high-value customers and leads.
  
  

3️⃣ Campaign Structure

I utilized a funnel approach to guide prospects through the buyer journey:

• 🌱 Top of Funnel (Awareness): Introduced the coaching services to a cold audience with impactful creatives that highlighted benefits and success stories.
  
• 🤔 Middle of Funnel (Consideration): Engaged those who showed interest with testimonials, case studies, and educational content.
  
• 🎯 Bottom of Funnel (Conversion): Targeted high-intent leads with compelling offers, free consultation calls, and urgency-based ads.
  
  

4️⃣ Creatives & Copywriting

• Designed high-converting creatives tailored to resonate with professionals and individuals looking to improve their personal or career growth.
  
• 📸 Visuals: Used success stories, client transformations, and motivational imagery.
  
• ✍️ Copywriting Focus: Focused on solutions to pain points, such as “Unlock Your Potential,” “Transform Your Career,” and “Achieve Your Goals with Expert Coaching.”
  
  

5️⃣ Lead Generation Forms

• 💥 Instant Lead Forms: Integrated Facebook lead forms for easy sign-ups with minimal friction, making the process as seamless as possible.
  
• 🎁 Incentives: Offered free resources like eBooks, webinars, or consultations to increase lead conversions.
  
  

6️⃣ Optimization & Scaling

• 🔄 A/B Testing: Ran multiple variations of ads to see which creatives and messaging resonated best with the target audience.
  
• 📊 Scaling: Once winning ad sets were identified, I scaled the budget gradually, optimizing for the highest ROI.
  
  

7️⃣ Retargeting & Conversions

• 🔄 Retargeting Ads: Focused on individuals who engaged with the content but hadn’t yet converted.
  
• 🎯 Conversion Tactics: Used urgency-based messaging like “Spots are filling up quickly!” or “Limited Offer for Free Consultation!”
  
• 💬 Call-to-Action: Encouraged leads to take immediate action by offering personalized, high-value services.
  
  

✅ Results Summary

• 💰 Total Spend: $8,925.60
  
• 📈 Leads Generated: 2,010
  
• 💥 CPL (Cost Per Lead): $4.44
  
• 🏆 Goal Achieved: High-quality leads generated at an affordable CPL, driving both immediate conversions and long-term client growth.
  
  

🚀 Ready to generate quality leads for your business?